Automotive
Audi Centre Sydney
Audi Centre Sydney
Spoil Yourself for Choice
The task was to create a campaign to promote the dealership without the need of specific price points or incentivized offers. So playing to the strengths of the dealership, we took to market the ‘Spoil Yourself for Choice‘ message.
Markets: Sydney
Media Owners:
ARN (KIIS)
Maquarie Media (2GB)
APN Outdoor
oOh Media
Media Mix
Outdoor
Radio
Executed through high impact, high frequency radio sponsorships. We ensured no
media wastage with commercials and credits only positioned across Sydney’s largest
radio breakfast audience ‘The Kyle & Jackie O show’. To add further amplification to
the Radio activity whilst reach new audiences in an unavoidable way, we executed
a series of high profile billboards targeting the CBD & affluent Eastern Suburbs.
