Fashion
Coach
COACH
Coach Westfield Sydney Launch
Coach engaged us to provided a solution to raise brand-awareness for the coach brand, whilst launch the all new Coach Westfield Sydney store. Targeting a diverse demographic, both Domestic and International.
Out-of-Home Advertising was the obvious choice. Out-of-home provided the scale, prestige, proximity to Westfield Sydney and reach to Coach’s key demographics.
Markets: Sydney
Media Owners:
Westfield Brandspace
Adshel
APN Outdoor
Media Mix
Out of Home
The campaign was lead by an impactful – First of its kind, station domination at Martin
Place, one of Sydney’s key commuter stations. Reinforced with multiple Cross Track
(Rail) billboards, and digital high impact screens located both internally and
externally at Westfield Sydney.
