E-commerce
Koala
KOALA
Death of a Mattress Salesman
Koala challenges the norm everyday, so their advertising campaign to take on the ‘big guys’ couldn’t lack on impact, reach or result. Being a ‘non-traditional’ e-commerce lead retail business. we were tasked with delivering results and return on investment through a ‘traditional’ advertising solution. Being big fans of their product we we’re up for the challenge. Keeping the messaging straight forward was key, playing to the strengths of Koala’s brand, being the120 Night Risk Free Trial, 4 Hour Delivery, and no nasty mark ups and dodgy sale tactics.
Markets: Sydney, Melbourne, & Auckland NZ.
Media Owners:
ARN (KIIS)
Maquarie Media (2GB)
NZME (ZM)
Media Mix
Out of Home
Radio
A multi channel campaign through Radio & Out-of-Home Advertising was
recommended. Premium placements across peak time-zones, mixed with high
impact high frequency sponsorships. The campaign was reinforced with On-Air
personality live reads. All this coupled with an authentic sound and message
designed to cut-through the clutter.
